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Simplifying Your Community's Internet Presence

Remember AOL? Yahoo? Netscape? Depending on how old you are, you might be reminiscing or confused. The internet of the 90s was a small town, with relatively few communities and online neighborhoods. With the advent of Myspace, though, the worldwide web has become more niche than ever before. While most people are indeed on Facebook, there are millions of other sites competing for Facebook's traffic. In order to have any real web presence, it feels as though you should maintain profiles on just about every site you can find. Pasting your vacancies across social media, Yelp, real estate sites and Craigslist might seem like the best way to make your voice heard, but this tactic can be surprisingly ineffective.

Cal Bay Property Management's Scott Safadi advises property managers everywhere to roll up their sleeves and simplify their community's web presence as much as possible. As people rely more and more upon their cell phones to navigate the web, the habits of consumers are changing. While mobile versions of websites were once an option, they've become necessary in recent years. If you don't have a mobile optimized site, visitors on smartphones are more likely to click over to your competitor's site.

While posting across social media might seem like a good strategy, if you're not smart, you could be wasting a lot of time. Too often, people with good intentions but little technological know-how pour hours into their online presence without truly understanding the way websites are ranked by search engines. If you are not working a content marketer to manage your website's SEO, chances are good that you're missing out on page views.

Invest your time instead in blogging, creating videos and showcasing stellar photography. Your website is the online equivalent of your store front, and people won't buy what you're selling if your shelves are empty. Decide who your target audience is and then create content you feel proud of and excited by. Not only will this strategy save you time and money, it'll also result in a better return on your investment.

- Scott Safadi, Cal Bay Property Management

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