They say the journey of a thousand miles begins with a single step. It's a quote that's tossed around a lot this time of year, as folks put the previous year to bed and turn their sights towards a fresh start. With 2019 just a few days away, it's worth considering what you'd like to achieve in the new year. Whether your goals are personal or professional, Scott Safadi of Cal Bay Property Management recommends taking time to reflect back on a year of growth. While doing so, it's important to consider the things you'd like to change, too.
When it comes to developing new year's resolutions, it's crucial that you create goals that are achievable. While you might daydream of renovating your apartment complex and filling 100 percent of vacancies right away, you're likely setting yourself up for failure. Without an action plan and ways to hold yourself accountable, it's unlikely you'll ever even begin to tackle your goals.
Property managers hoping to improve their retention rates among residents should look through the eyes of a tenant for clues on how to create a better place to live. In fact, interviewing a few trustworthy tenants for their insight into any changes they'd like to see made can be a great place to begin. Fortune 500 companies rely on focus groups to direct their strategies all the time. Follow their lead by talking and really listening to what your tenants want to see changed.
The simple act of reconnecting with tenants and seeing their point of view can help shape your personal list of resolutions. Whether that means offering new amenities, a seasonal discount on rent or simply a friendlier greeting in the office, these goals are achievable with the right attitude.
- Scott Safadi, Cal Bay Property Management
