There's no doubt about it: America is getting in shape. As our society focuses more and more on good nutrition, quality exercise and healthy lifestyles, folks become more educated and more demanding about the way they maintain their health. While a treadmill and a few machines might have been good enough for your tenants twenty years ago, the bare bones gym will no longer cut it for more residents.
If you're hoping to entice prospective tenants with a state-of-the-art property gym, you'll need to make some upgrades. Cal Bay Property Management's Scott Safadi recommends taking a good, hard look at the current usage trends of your tenants and making adjustments accordingly. When are your facilities used most? Which pieces of equipment are most popular? If your gym is often a ghost town, what could you be doing to get more people using the space?
These kinds of questions will get your creative juices flowing. Embrace the outside of the box thinking about imagining what your own dream gym facility would offer. Consider the experiences offered through high-end gyms in your area. While you might not be able to offer complimentary massages to each tenant, you can step up your gym game to be a little bit more appealing to users.
Consider offering group fitness classes a few times a month. You'd be surprised at what a great value this kind of amenity can truly be. Folks are used to shelling out anywhere from $15-$30 a class for yoga, spinning and other aerobics classes. Even a once monthly yoga session offered free to tenants can be enough to give you a competitive edge over other communities.
Even if you can't afford to pay a trainer to come by every month, consider partnering with a local personal trainer to offer discounted rates for small group exercise classes. Since many personal trainers work independently, you may be able to strike up a mutually beneficial relationship in which you offer connections to your tenants.
If you're on a budget, consider your natural landscape surrounding your community. Creating a fitness trail is a great way to take advantage of your natural landscape and encourage your tenants to get active. Design an experience that plays homage to the area's history and natural terrain, rather than replacing it.
Regardless of how you decide to up your fitness game, be sure to feature your upgrades in your brochures and on your website. Showing off your latest amenities is what it's all about!
- Scott Safadi, Cal Bay Property Management
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