Finding a steady stream of tenants can be difficult, no matter how large or small your multi-family community might be. While word of mouth can be useful, it's not the reliable revenue stream it once was. In the 21st century, diversifying your lead generation strategies is crucial. Scott Safadi of Cal Bay Property Management recommends refining your marketing strategies to create valuable leads that are easily convertible to actual lease signings.
Consider upping your SEO game to get started. SEO, or Search Engine Optimization, can help your property show up first on search engine results pages. The next time a person searches for an apartment in your area, wouldn't you like to be the first result? It's possible, but only with the right blend of internet savvy and hard work. Not sure how to get started? Bring on a SEO content writer and strategist to help makeover your online reputation.
While you're at it, consider offering premium content to those who visit your site. You'd be surprised how many folks will download an e-book guide to dining in your neighborhood, or listen to a podcast about interior design. These kinds of freemium options are a great way to differentiate yourself from your competitors. Offer them up for grabs in exchange for signing up for your mailing list.
Once you build a steady mailing list, create content that specifically targets the kind of renters you dream of having move in. Email marketing is fantastic way to tailor marketing strategies to specific demographics. Not only do you provide folks with more information about your offerings, but you nurture potential leads long after they click off of your website.
- Scott Safadi, Cal Bay Property Management
