Playing up your strengths is easier than it sounds. While we might be used to talking up our personal achievements on blind dates or in a job interview, selling the most appealing features of a rental property isn't always as obvious. This is especially true if you've been working in the same community for a long time: the perks can start fading into the woodwork, barely recognizable for someone who works but doesn't live on site. Scott Safadi of Cal Bay Property Management recommends these tips for highlighting your community's most marketable features.
Play to Your Strengths
If you're a great writer, spend time crafting advertisements that are eye-catching and engaging. If you love photography, work to capture the beauty of your property and share it with the world. Maybe you're best at managing people. Snag your team's MVP and motivate them to play to their own strengths. Whatever you bring to the table, turn the dial up to 11. You're sure to see the extra effort pay off in your marketing.
Get Comfortable with Data
Whether or not you're particularly good with numbers, it pays to get cozy with the data surrounding your property. Work with other stakeholders to develop a snapshot look at the benefits your community offers. Check out your walk score, your crime stats and other meaningful information that can help you see your property in a new light. Share these highlights with prospective tenants and you're sure to win folks over.
Take Your Tenant's Word for It
Testimonials are worth their weight in gold when it comes to selling something. Look no further than Amazon for this principle in action. A good review can push a person over the edge when trying to choose between two properties. To get these testimonials, sit down with your long-term tenants and get inside their head. Understand why they stay and what they love most about your community. Get their permission to share these thoughts with prospective new tenants, and do so freely.
- Scott Safadi, Cal Bay Property Management
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