Craigslist has ruled the online real estate world for years. Straight-forward, easy to use and free, it's understandably appealing to both landlords and prospective tenants. It's not, however, the only great online tool for advertising vacancies. Scott Safadi of Cal Bay Property Management recommends posting across several sites for best results. Give one of these platforms a shot the next time you have a vacancy to fill!
Though primarily used for selling homes, Zillow is gaining in popularity amongst renters, too. An interactive map makes it easy for users to hone in on specific neighborhoods, and beautiful photos make it hard to resist clicking through for more details. Users can sort by the number of bedrooms and bathrooms they're looking for, as well as quickly compare rentals side by side.
Based on an interactive map like Zillow, Hotpads is another platform all property owners should be posting vacancies to. Pet owners will especially love that they can search for pet friendly properties right from their very first click. Mutli-family properties can stand above the rest on sites like Hotpads.
Love analytics? Rentdigs is the tool for you. List your rental there and you'll be able see how frequently your post is being viewed. You can also quickly and easily communicate with prospective tenants, right within the platform. What could be easier?
Think this is a no brainer? You'd be surprised at how many property managers fail to list vacancies on their own site! Though it takes some finesse, adding and updating vacancies pays off in a big way. Not sure how to make these changes yourself? Hire a freelance web designer to get you set up and show you the ropes.
Did you know that more people use Facebook as a search engine than they do Google? With that in mind, you'd be crazy not to post your vacancies on the social media giant. Because everyone is already on Facebook, it makes sense for you to be there too! The ease of access will appeal to many prospective tenants, allowing you to quickly and easily share updates to followers.
No matter where you decide to post, using quality photographs, honest but enticing language and updating regularly will get you far!
- Scott Safadi, Cal Bay Property Management
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