SEO is a huge headache. With constantly changing standards and tons of competition, it’s a challenge for any property manager. But as more prospective renters look online and the lines between a real-world and internet presence star to blur, it’s also more important than ever.
Thankfully, SEO doesn’t have to be as hard as you may think. Scott Safadi from Cal Bay Property Management uses these strategies to promote his business.
Update Your Website
Your website is the most important part of your online presence, arguably even more than your SEO. It should be well-designed, user friendly, and attractive. If it’s none of those things, Google and other search engines may eventually remove it…and that is definitely not good SEO!
If you haven’t updated your site in a while, take a good look at it. Is it easy to find relevant information? Is it optimized for mobile platforms? Are your security certificates up to date, if you use them at all?
One often overlooked aspect of websites: alt text. Alt text is invisible text embedded in HTML, originally designed for accessibility purposes. For instance, a blind user could scan a webpage with a special tool and mouse over an image that would then tell them “beach near Los Angeles.” Search engines also use this text to help analyze the content of a page. Make sure you have it implemented!
Take Control of Your Google Business Page
If you ever open Google Maps or search for a business name, you may notice a sidebar with hours, location, and reviews. This is your Google business page, and it exists whether you want it to or not. You should leverage it as carefully as Facebook, Yelp, and other listings.
You can easily verify your ownership and then start tweaking the page yourself! You can respond to reviews, add your own photos (including 360 virtual tours of your property and units), and align the description with your overall keyword strategy.
Get a Good Keyword Strategy
Speaking of an overall keyword strategy, you need one. A keyword strategy analyzes what people actually search for. By knowing what people look for, you can expand your website to target specific keywords. For instance, if your property has fireplaces in every unit, you can create blog posts that invoke a specific search phrase like “apartment with fireplace.”
Start first with broad topics – apartment listings, property management – and then drill down. “Chicago properties” could become “Chicago properties for rent in Hyde Park.” Tools like Google Adwords can help you finalize your strategy.
- Scott Safadi, Cal Bay Property Management
We just sent you an email. Please click the link in the email to confirm your subscription!
OKSubscriptions powered by Strikingly